01
Name the critical journeys
Onboarding, purchase, renewal, support recovery—whatever you refuse to leave ambiguous. We write entry events, success events, and known continuity breaks.
Path Atlas
A shared map before the numbers
Path analysis reporting only works when product, analytics, and support agree which journeys matter. The Atlas is how we lock that agreement before we write the report.
02
Trace observed routes
From your exports we reconstruct sequences: intended paths, common detours, loops, and exits. Aggregate funnels stay secondary to what people actually did.
03
Score exits by consequence
Volume alone does not set priority. We weigh journey stage, unique users, and recoverability so checkout exits outrank cosmetic dead ends.
04
Deliver a readable report
You receive a written path report and a live walkthrough. Optional retainers keep the Atlas current when you ship often.
What the Atlas is for
It is not a hosted analytics product. It is the working map we use to produce Path Analysis Reports, Funnel Branch Audits, and Release Path Diffs your team can own inside tools you already use.