Paths Are Not Funnels—and That Matters for Reports
Funnel steps assume a straight line. Path reports need room for loops, skips, and rescue routes.
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Notes from path reports
Short pieces on reading journeys beyond funnels, scoring exits, and keeping path baselines honest.
Journey Telemetry Gaps We See with Bangkok Product Teams
Device mix, language switches, and payment hops that quietly break path continuity.
How to Write Path Severity Without Inventing Vanity Scores
Four plain factors that turn a noisy path list into an ordered work queue.
When to Refresh Your Path Reporting Baseline
Signals that your journey map no longer matches how people move through the product.