Funnel Branch Audit
Find where branching and backtracking hide inside funnels that look “healthy” in aggregate.
What you receive
Aggregate funnel charts flatten detours. We audit branches, retries, and alternate routes that dilute conversion stories—useful before you redesign a step or cut a feature that actually rescues stalled users.
- Branch inventory for the selected funnel
- Retry and loop frequency by step
- Comparison of intended vs observed routes
- Prioritized notes for product and UX