Study
Usage Pattern Study
Field-style study of how different audience segments return, pause, and combine features across days and weeks.
Who it is for
Teams deciding which habits to support and which features to simplify.
What you leave with
Segment portraits, weekly rhythm charts, and recommendations tied to real usage cadences.
Where we work
Remote-first; Bangkok workshop optional.
Included
- Segment definition with your product team
- Multi-week pattern reading across cohorts
- Habit vs. one-off action distinction
- Workshop to prioritize product bets
Outside this engagement
- Paid user recruitment outside agreed markets
- Longitudinal studies beyond the agreed window
How the work unfolds
Provide cohort definitions, feature release dates, and any prior survey notes.
Define cohorts and time windows
Collect behavioral evidence
Cluster recurring rhythms
Workshop priorities with stakeholders